Industry Professional
For many, motorsports and the performance aftermarket is a hobby, but for over two decades it has been my profession.
This business philosophy shows in the results and relationships that have been created with industry leading companies.
A selection of these companies includes:
Domestic: Ford Performance, Roush, Shelby American, GM Performance
Import: Honda Performance Development, Singer Vehicle Designs
Distributors: Summit Racing, Jeg's, Tucker Rocky Distributing, Western Powersports
My Story
I grew up in a family where motorsports was a business. Since I was six months old, I was exposed to the business and political climate of the motorsports and performance automotive industries.
This shaped my career, leading to executive positions for multiple industry leading brands including:
Top brands include: WELD Racing, MOMO, ADV.1, Forgestar, CCW, HiPer Technology, and others
Expertise
From strategy to execution, my focus has always been to simplify the issues, identify the opportunity, create the roadmap, and execute with consistency.
Sales and Marketing
Strategy and Execution
20+ Years of creating and implementing integrated marketing and sales programs in B2B and B2C environments.
Strong emphasis on technology, channel strategy, and relationship development.
Products
Research and Development
Identifying and getting products to market efficiently and with the proper targeted Sales and Marketing plans is essential.
Creating the highest value, differentiated products will not only provide customers a compelling reason to buy them, but will foster loyalty.
Branding and PR
Creating the Story
People instinctively create groups. The right story allows customers to identify with your company and form a group of loyal followers.
Crafting that message and creating the story is the difference between a durable brand and a commodity.
Auto Racing Services
Racing Winning Experience
Experienced driver coach with emphasis in psychological conditioning, organization, and data driven disipline. Take a different approach to the entire race weekend.
3 time National Road Racing Champion :: Multiple Divisional and Regional Championship
Over a dozen lap records at tracks including the Indianapolis Motor Speed and Road America
Road Racing Drivers Club Member
Contact Me
Step up to the next level of performance